Our 10% Commitment
Giving Back
We allocate 10% of profits towards coastal restoration initiatives. By putting resources into hands-on efforts like beach cleanups and oyster restoration, we help drive meaningful, measurable impact in the communities and waterways we’re committed to protecting.
Volunteering
This August, we're teaming up with the LBT Marine Field Station. We've helped prep over 15,000 lbs of shells, recycled from local restaurants, headed back into the bay to supporting their oyster shell recycling program. Join our email list so you don't miss the next volunteer date!
Community
Based in LBI, NJ, our roots run deep. We believe community is built by being present, supporting local gatherings, and staying connected to the people who share this coastline with us. We prioritize showing up for local events, including farmers markets, surf competitions, educational events, and more.
Environment
Protecting our coastline isn't a side initiative, it's core to who we are. Our products are crafted using sustainable materials and thoughtfully packaged to minimize environmental impact. Our towels + tees are made of 100% cotton and packaged in mailers made of 100% recycled content.